Unlike a flyer or a brochure, a website is not cast in stone and it can evolve as your company or organisation requires. Your website will be constructed using three basic components :-

1. ITS FUNCTIONALITY - what you want it do (eg. for selling, communicating, training marketing, recruiting etc)
2. ITS CONTENT - what you want it say (e.g. including any text, illustrations, graphics, copy writing etc.)
3. ITS DESIGN- based upon what you tell us how you want it to look (this can incorporate any colour schemes and logos that you may already have)

To begin with, you will need to have a reasonably good idea of what you want your website to do which will help define its FUNCTIONALITY. We will work with you making suggestion and recommendations that will help to finalise your thoughts in this respect. This will be a key milestone in shaping the DESIGN of your website.

The CONTENT of your website, is essentially what you are trying to say. You can use words, pictures, diagrams, graphics etc and in any combination in order to promote the message that you are trying to get across to visitors to your website. Again we will work with you in order to help maximise the effectiveness of the CONTENT. Depending upon your requirements it may be necessary to commission other services such as copy writing and photography. Like the FUNCTIONALITY, the CONTENT will be a key milestone on the way to creating your website's DESIGN.

When the FUNCTIONALITY and CONTENT have been prepared, we will be able to move forward and complete the DESIGN and agree it with you. At this point, we will develop a prototype of your websites "HOME PAGE" for you to review on our test website. Once you are happy with the prototype, we will proceed to develop the remainder of your website using a similar look-and-feel as you will have already seen in the "HOME PAGE".

For a small and simple website, this process will take just a few weeks although and exact schedule will be agreed with you. The larger and potentially more complex websites, which may require other services such as copy writing, photography or graphic design to be prepared, will invariably take longer. Nevertheless, a the DESIGN has been agreed, a project schedule will be prepared by us.

HOW WILL PEOPLE FIND MY WEBSITE ?

Because you had some business cards printed, they will not generate extra business unless you start handing them out to prospective clients. The same is true of websites - unless you advertise their presence, nobody will know they are there.

Enter the Search Engine. Just about everybody will have heard of GOOGLE, the worlds No. 1 search-engine. Your website will be designed to be very visible to search engines like Google and we will prepare and submit a map of your website manually.

You should also consider a Google Adwords campaign to get your website noticed on Google immediately. Alternatively you could consider a full-on Search Engine Marketing campaign from an established organisation such as Propellor Net. For more information visit www.propellernet.co.uk .